We’ve all been there before…chasing that feeling you can’t quite name. Nirvana isn’t a place. It’s a state of mind, one you find, lose, and spend your life trying to track down again.

A cross-country inspired journey. It tells the story of chasing something that once felt within reach. Nirvana and the winding, uncertain roads life takes to find it again. Each collection represents a stop along that road trip, a different place, vibe, or state of mind encountered along the way.

Nirvana Magazine drops at the beginning of every month, created as a space to document the ongoing journey of Nirvana Prime. More than just a lookbook, it’s a reflection of our growth—where we’ve been, where we’re going, and the moments in between.